MOOCH Maternity – Privacy Policy

Effective date: 30.07.2025

At MOOCH, we are committed to protecting your personal data and respecting your privacy. This policy outlines how we collect, use, and store your information in line with UK GDPR and the Data Protection Act 2018.

1. Who We Are

MOOCH is a fitness and wellbeing business for mums and babies operating in the UK.

  • Business name: MOOCH Maternity

  • Contact email: info@moochmaternity.com

2. What Data We Collect

We may collect and process the following personal data:

When you book a class, sign up for a mailing list, or contact us:

  • Name

  • Email address

  • Phone number

  • Emergency contact details

  • Postnatal health or medical history (if voluntarily shared)

  • Baby’s name/age (optional)

  • Any other information you provide via forms or messages

When you visit our website:

  • IP address and browser type (via cookies – see section 7)

3. Why We Collect Your Data

We collect your data in order to:

  • Process your bookings and manage class attendance

  • Contact you about your sessions or any changes

  • Share relevant health and safety information

  • Send you updates, offers or newsletters (only with your consent)

  • Improve our services and communication

We never sell your data. We only collect what’s necessary for the services you’ve requested or agreed to.

4. Legal Basis for Processing

We process your data under one of the following legal bases:

  • Contractual necessity: To fulfil your booking or service

  • Consent: For marketing and newsletters (you can withdraw at any time)

  • Legitimate interests: For the running and improvement of our business

5. How Long We Keep Your Data

We keep your personal data only as long as necessary for the purpose it was collected.

  • Booking and contact data: Up to 2 years

  • Email marketing: Until you unsubscribe

  • Health forms: Up to 1 year after your last session

You can request deletion at any time by emailing info@moochmaternity.com

6. Sharing Your Data

We may share your data only with trusted third-party providers we use to run our business, such as:

  • Booking software providers

  • Email marketing platforms (e.g. Mailchimp)

  • Payment processors (e.g. Stripe or PayPal)

We ensure all partners are GDPR-compliant. We do not sell or rent your data to anyone.

7. Cookies and Website Tracking

We may use basic cookies or analytics (e.g. Google Analytics) to understand how visitors use our site and improve your experience. These may collect anonymous IP addresses or browser data. You can control cookies through your browser settings.

8. Your Rights

You have the right to:

  • Access the data we hold on you

  • Correct any inaccurate or outdated data

  • Withdraw your consent at any time

  • Request deletion of your data

  • Lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk

To exercise any of these rights, email info@moochmaternity.com.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on our website and, where appropriate, notified to you by email.

10. Contact Us

If you have any questions or concerns about your personal data or this policy, please contact:

MOOCH Maternity
Email: info@moochmaternity.com